Link Building Techniques and Services
If your web site search ranking dipped post-penguin, there are chances that your site has a potentially low back link profile stuffed with spammy links. The reason behind this is that the Penguin update was introduced to curb the spammy link building practices. Being a a recognized SEO Services provider we thoroughly understand that your website’s back link profile must answer a number of questions:
- How you are able to build your links?
- Where the links come from?
- What the quality of links?
For better practice watch out the link building video:
Search engines have now started giving more prominence to this evaluation to be focused on quality search results. This is why you need to consult experts like us who begin from scratch to develop a consistent back link profile.
Comprehensive back link Profiling Methodology
There are different levels of penalties Google impose individually on business websites. If your website has been penalized or de-indexed due to ambiguous or spammy back links, our proven back link profiling services are there for rescue. We have a team of Link Building professionals who provide you a high quality profile back links so that you can climb high in search rankings with customized Google penalty recovery plans. The primary activities we follow include:
- Thorough study of you and your competitors back link profile.
- Complete analysis of the strongest back links.
- Exploring possible weak back links.
We Analyze Your Anchor Text:
To make sure a solid back link profile for our clients we extensively evaluate the anchor texts in your link building. During the analysis our core focus is on following issues:
- Frequent optimized anchor text in link profile
- No are a few branded links in your profile
- Many a links are using the same anchor text
If we find any of the above issues in your back link profile, we start working on the issues. We primarily attempt to create more branded links for your link profile with complete or maximum variation in anchor text links.
We Evaluate Your Link Positioning:
Since a link does appear in number of places on a web page, our next focus is to create and maintain a fine balance between the various positions of links. After thorough link positioning study, we attempt to create more back links in the web page. We also put serious efforts to remove unnatural link and spammy links in the comments.
We manage Your Link Types:
Link types play an important role in creating a natural link profile. If your link profile does rely on a few types of links, it could be a potential reason for the penalty. Here our webmasters prepare a report to mention if your link profile has generic directory links or having less focus on links from relevant blogs. Alternatively, we make sure to increase the number of back links on relevant blogs and forums without submission in generic link directories.
The Most Important Activity: Bad back link Removal through Disavow:
This is probably the most important activity that shapes up your back link profile for better and solid reach in search engines. With back link removal through Disavow we request Google to remove back links if it is not possible to remove it from the source. The tool is an initiative from Google where webmasters upload links in the disavow file as no-follow links. After that the tool removes those links cleanse your back link profile.
Another Backlink video to Watch:
Comprehensive back link Profile Reporting
It is hardly difficult for us to clean up and manage your back link profile in the most incredible manner. Not only we study your entire back link profile against any shortcoming that may lead to the Google Penalty but also prepare a comprehensive report is .CSV format. Galaxy e Mind gives plenty of reasons to trust out credibility:
- The back links we create are permanent and active.
- The profiles are made only in the websites with the PR 3+.
- One way non-reciprocal and 100% do-follow back links.
Bad link Removal Service With Disavow
In the post-penguin era it has been quite tough for webmasters to face the Google’s ire against their manipulative link building techniques. The Penguin update is considered to be the rule maker with a massive impact on the search rankings. Experts in the Internet Marketing domain believe that Penguin is a hard slap to those who rely on unethical link building strategies for search rankings. If you are one among them whose site rankings dipped severely, this is the time to mend your back link profile and remove bad and irrelevant links using Google’s bad link removal tool Disavow.
Galaxy e Mind team is expert In Bad link Removal :
We are a responsible Internet Marketing Company and understand that your back link profile is very important to your website. At Galaxy e Mind, we believe that Disavowing links are a very effective methodology that helps to end the menace of bad links. It is however very important to go through a comprehensive back link analysis before submitting the links to the tool. A disavow tool is the best option if you want to prevent a website against malicious and harmful links and escape the threat of Google penalty.
Disavow tool captures different links from the sources under the scanner. The sources include:
- Links from irrelevant sites
- Links from spam of network sites
- Pages with many outbound links
- Paid links on sites
- Sites affected with malware attack
- Sites from same class C IP
The Process Of Disavowing
It is not always true that Google has initiated a penal action against your site unless notified by the webmaster tools. In this case, our experts ensure that the links that need to be removed are really spammy in nature. We make it possible to remove as many links possible manually. To gather all the bad links available on your website, we thoroughly check and study it. Here we attempt to separate the bad links available from the Link Exchange, Low quality articles, Low quality submissions and Paid Links etc.
Using webmaster tools we download the back links from your site that seem spammy. Moreover we are trying not to hurt the good quality links. We then create a Text file of the bad back links and submit it to the Disavow for further action. Illustrated below is the brief and step-by-step process of link removal using Disavow that we undertake at Galaxy e Mind.
- Creating a list of disavow link to be submitted
- Formatting a .txt file accommodating the bad back links
- Reconsideration request if penalty confirmation received
- Assessing results to evaluate the process as per expectations
Regain Your Online Visibility With Galaxy e Mind:
At Galaxy e Mind, we have a team of exceptionally talented SEO experts who work incessantly to yield more benefits out of disavowing process. We are committed to provide clients the best services they need in terms of ranking and visibility. Below listed are some main advantages clients avail with our link removal services using Disavow.
- Improve and regain Original Rankings
- Get rid of spammy links
- Regain reputation with Google
- Save your time and precious investment
Back link Tips and Advice
- Back links are links on one website that, when clicked, take the user to another site. For example: http://www.asksupplier.in
- Back links may be in the form of an image as well as text. If a link is an image, the anchor link text is the alt tag of the image.
- Anchor link text is the text that’s used to create the clickable part of a back link. It can be a URL, branded (your name, your business’s name, etc.), phrases that include the keywords you’re targeting, or phrases that don’t include the keywords you’re targeting.
- It used to be the case that it actually helped if the anchor link text used for a back link was the same as one of your target keywords, but this is no longer the case. It may now actually be counter-productive to have too many links in that format.
- If your website has a backlink profile without lots of branded links (like ‘Company Name’ and ‘www.companyname.co.uk’), it can signal to Google that you’ve been using manipulative link building tactics.
- A nofollow link is one that has had the rel=”nofollow” attribute applied to it, which instructs Google to not use that link when calculating the trust and authority of the page being linked to.
- Dofollow links, which have no attribute applied to them, and are used by Google in their ranking algorithm, are more valuable than nofollow links, however, a link profile with few nofollow links looks unnatural.
- You can view a near complete list of who is linking to your website from within your Google Webmaster Tools account. Login, go to ’Traffic’ and then ‘Links’.
- Back links have influence on search engine rankings more than anything else. The number and quality of them pointing towards your site will largely determine in what position your site ranks in the search results.
- You have to actively go out and seek back links. Your site will acquire some naturally, but if you need to catch up with more established competitors, and you want to rank highly, you need to be pro-active.
- Building back links is not difficult or technical, and you don’t need any special skills, tools or software to be able to do it. More than anything, it’s about contacting people and building relationships with other site owners.
- You can outsource link building, but if you do so cheaply (less than £250 a month), the SEO company building them will be inclined to build easy, low quality ones, that may result in your site being penalized by Google.
- Building links steadily over time, like a few a week, is preferable to building 100 in a week and then not building any again, as the latter approach can signal to Google that you’ve engaged in unnatural link building.
- How many backlinks you need depends on how many keywords you’re targeting, the level of competition for those keywords, the quality of the backlinks you acquire, and how good your on-site optimisation is.
- It’s not purely a numbers game when it comes to backlinks. Simply getting more links than any of your competitors isn’t the aim – getting more high quality links than them is.
- All backlinks are not treated as equal. Some will improve your rankings, some will have no effect on them, and some might have a negative effect on them.
- If you are having 10 trustworthy and authoritative links from relevant sources, and a competitor has 100 spam backlinks, then, in terms of backlinks at least, Google will favour your site over theirs.
- Having lots of low quality backlinks can have a negative effect on your website’s ranking, so be selective when link building, and don’t get a link from another site just because it’s easy to do so.
- Be ready to work for high quality backlinks. Generally, the more easily you can acquire a link, the less value it will likely have.
- Backlink must meet multiple criteria to be considered a high quality one. The more of the criteria a link opportunity meets, the more time and effort it’s worth investing to get it.
- Having a link in a good position on a highly visited page makes it valuable, because, regardless of rankings, it will bring your website a continual stream of targeted visitors.
- An in-content backlink is, all otherwise being equal, more valuable than a link separated from content (like in the sidebar or footer) or a link within a list of links.
- Don’t concern about the authority (PageRank, Ahrefs Domain Rank, etc.) of the page in order that a link is on. All pages begin with no authority but can increase over time, so a PR0 page today, can be a PR5 page in 6 months time.
- The trust and authority passed on from a page gets divided up between all of the links on that page, so getting a link from a page with few other links on it is preferable to getting one from a page with 50+ links on it.
- Links from related websites are best, followed by links from relevant pages on irrelevant (or multiple topic / magazine style) sites. Links from irrelevant pages on irrelevant sites aren’t worthless, but don’t invest much time or effort into the acquisition of them.
- Links from other United Kingdom sites are best (if you want to rank highly in Google.co.uk), although links from sites in America, Canada, Australia, etc. are beneficial too.
- Try to get links to as many various pages of your website as possible. Not just to the homepage (which will naturally acquire the most), but to internal pages too – like your category/product/service pages.
- After getting one link from a site, any consecutive ones from that same site have much less value, so focus on acquiring links from new sites, rather than getting more from sites that are already linking to yours.
- It may take weeks for your website to be credited for a new backlink. First Google has to find the new link, then they have to work it into their algorithm, then they have to update the search results.
- The best ways to find websites to get links from are to research who is linking to your competitors and to search on Google for sites that are talking about topics related to yours.
- A backlink research tool, like Ahrefs should be used. Doing so gives you access to extensive backlink data for your site and your competitors’ sites.
- Backlink analysis tools never show a website’s complete link profile, and it can take weeks or months for new links to show up in them. Whichever tool you use, you’ll only see 30-50% of a site’s backlinks at most.
- There are so many ways to get backlinks. Don’t rely on just a few methods because a varied link profile looks more natural and is less likely to be negatively effected by future algorithm updates.
- Email is the popular way to contact someone about linking to your site, but try contacting people through Facebook, Google+, Twitter, etc. first if they have links to their social media profiles on their site.
- When you are contacting someone about linking to your site, make the communication as personal as possible. Reference the name of their site/business, and use their first name if you can find it.
- When emailing people, avoid mentioning ‘link’ or ‘backlink’ in the subject field, don’t include any URLs in the first email, and leave out any SEO terminology, like rankings, algorithms, dofollow / nofollow, etc.
- Be consistent when contacting people – a social media message, then an email, then a follow-up email, then a phone call. Only give up when they give you a definite ‘no’.
- Attach some some kind of offer/value to your link requests that makes it worthwhile for the other person to respond, as if there’s nothing in it for them, 99% of the time they won’t respond.
- There are mostly 5 reasons that someone will link to your site: they think your site is unique/interesting/engaging; they know you and/or bounded to do you a favor; you link to their site in return; you provide them content to publish on their site; you provide them with a financial incentive.
- Getting good quality backlinks becomes much easier if the content on your website is worthy of being linked to. If your site is essentially just a collection of sales pages, then you’ll struggle to persuade others to link to it.
- It’s best if you can get someone to link to your site without you also having to link to theirs, but exchanging links is better than no link at all, so if it’s a relevant, good quality website, and they want to exchange links, then do it.
- If you’re exchanging links with another site, try do so from within an article or blog post (existing or newly created) on your respective websites, rather than from partner/links/friends style pages.
- Buying backlinks is technically against Google’s guidelines, but it’s a widespread practice, especially for high value, competitive keywords.
- If you purchase a link on a specific website and deal directly with the owner of that site, then it’s pretty much impossible for that to get flagged as a paid link (unless the site is advertising that they sell links).
- Don’t buy links being openly sold (like in forums) or offered to you via email, and don’t use automated link building tools, software or services.
- The price of a single paid link can vary from $1 to £100+ a year. Even $1 might seem a lot, but if it’s a good link on a good, relevant site, the improved rankings and the extra traffic generated can more than pay for the cost of the link.
Websites You Don’t Want Back links From
You need other websites to link to your site to improve your ranking in Google, however, getting backlinks from some types of websites can do more harm to your site than good. Therefore, it’s important to know what types of sites you don’t want to link to your site.
There are two points in the SEO process when you need to consider this issue – when reviewing the sites that are already linking to yours (a list can be downloaded via Google Webmaster Tools) and when compiling a list of sites that you want to target for new links.
You should review all websites that are already linking to yours because if there are too many low quality ones you can be penalized for it, and you should review any sites targeted for new links because there’s no point investing time and money in getting links from sites that won’t help your rankings.
Whilst links from sites that fall into one of the below categories might help your rankings in the short-term, it’s only a matter of time before they start working against you. It’s better, and less hassle, to not be associated with them in the first place, than to try and dissociate yourself from them later on.
There’s no single tool that can give a definite answer as to whether or not a site is one that you want to be linking to yours, and manually visiting a site before making a final decision is recommended.
You should be able to make the judgment yourself in less than 20 seconds. What you shouldn’t do though is judge on visual appearance alone, as some spam sites look like real sites, and some real sites look like spam sites.
A site only requires being in one of these categories for you to want to avoid it. So, if it states contact details and has great content, but isn’t indexed in Google, then still avoid it.
If it’s a site that’s already linking to yours, first try to contact the owner of that site and ask them to remove the link. If they ignore your request, or refuse to remove the link, then use Google’s Disavow Tool to dissociate your site from the link.
Websites Not Indexed In Google
If a site isn’t indexed in Google then there’s a 99% chance that it’s been penalized by Google for engaging in manipulative SEO tactics – buying/selling links, sneaky re-directs, hidden text, etc.
Websites with Little Trust and Authority
If a site has an Open Site Explorer Domain Authority score of less than 10, or an Ahrefs Domain Rank of less than 40, it can be said to have little trust and authority.
Websites That Openly Sell Links
Those that say somewhere on their site that say they’ll link to your site if you pay them to do so. It’s ok if they’re selling links or adverts that incorporate the rel=”nofollow” attribute though.
Websites That Are Part Of A Link Network
Sites that are part of a network typically have some combination of: no clear topical focus; generic, low value content; no verified author associated with it; 1-3 out-going links on most pages; private WHOIS information.
Websites That Primarily Consist Of Pages of Links
These are normally in the style of a directory and most pages will have 10+ links listed on them. There are some exceptions though, like DMOZ and BOTW.
Websites That Primarily Link Out Using Optimized Anchor Link Text
Most sites don’t link to other sites using short, optimized anchor link text, like ‘plumber in London’ or ‘buy men’s shoes’ unless they’ve been paid to do so. Natural, unoptimised link text is commonly a URL, name or partial sentence.
Websites That Are Spammed With Blog Comments
Most pages on these sites will have 50+, 1-3 line generic comments that have been left by people who use keywords (cheap iPads, best travel insurance, etc.) in their name’s place.
Websites with Very Poorly Written Content
The content will either not make sense at all or will read like it’s been written by a child. In maximum cases it will have been automatically created by a computer or will have been cheaply outsourced to someone who has a poor grasp of English.
25 Ways to get back links
Create pieces of content, like articles, guides, tutorials, how-to’s, etc., related to your industry, that are better than any other content on the web on that topic. Contact sites linking to similar content and let them know what you’ve created.
Make Your Content Available For Others To Use
Add a line above/below your best content stating that others can republish the content so long as they credit you (via a link) as the source of it. More than that, set-up Tynt on your site, which will automatically add an attribution link to your site if people copy and paste text from your site.
Find Out Who Has Copied Your Text
Search on Google for sentences from multiple pages of your site in quotation marks (i.e. “sentence from site”) to check if any sites are using text from your site without your permission. If they are, tell them they can continue to use it so long as they credit you (via a link) as the source of it.
Reformat and Republish Content
Take helpful, non-sales, written content from your site and reformat it as PDFs, slideshows, videos, etc. Publish that content on other sites that accept content in those formats, like Docstoc, Slideshare, Vimeo, etc.
Update Outdated Content
Search for outdated content about your industry or local area. An offer to update the contact in return for being credited (via a link) for the update, or create a new version of it for your own site and contact those linking to the outdated content to let them know about the new version of it.
Replicate Your Competitors’ Best Content
Assess who is linking to your competitors, what content they’re linking to, and why they’re linking to it. If it’s content you can reproduce to a higher standard, do so and then contact those linking to your competitors to let them know about your new content.
Purchase Content from Other Websites
Search for content on industry relevant sites that has attracted multiple links to it. Contact the site owners to ask if you can buy the content from them. Republish the content on your site and have the site owners 301 redirect the URL on their site to the new URL on your site.
Create Content for Other Websites
Contact companies and bloggers with relevant (but non-competing) sites and ask to publish content on their sites. Within the content, include a link back to your site. You might write a tutorial, answer FAQs, share research, etc.
Write For Local Blogs/Newspapers/Magazines
Whether it is your knowledge of your industry, your local area or something else, share it other people via an article or column in a local resource. You’ll be allowed a byline at the start or end of the article which you can use to link to your site.
Create Local Resources/Guides
Create content that’s helpful to your local community. For instance, family friendly restaurants, free wi-fi areas, things to do for free, etc. Contact locally relevant sites and institutions (newspapers, libraries, etc.) to let them know what you’ve created.
Distribute Press Releases
Write press releases to share news and opinions about your business and developments in your industry. Send them to local newspapers and industry related sites and blogs.
Find Out Who Has Copied Your Images
Use Google’s reverse image search to see if any sites are using images from your site without your permission. If they are, let them know that they can continue to use them so long as they credit you (via a link) as the source of them.
Supply Photos To Other Websites
Take good quality photos of anything related to your business. Contact similar businesses to yours, that are in a different, non-competing location, to say they can use your images on their site so long as they credit you (via a link) as the source of them.
Create And Distribute Videos
People are more likely to link to videos than written content. Also publishing them on your site to attract links, also upload them to video sharing sites, with a link back to your site.
Create And Distribute Statistics/Charts/Graphs/Info graphics
People are more likely to link to these types of content than written content. Also publishing them on your site to attract links, you can let others embed them on their own sites so long as they credit you (via a link) as the source of it.
Leverage Existing Business Relationships
Contact businesses who you’re buying products/services from, and whose products/services you’re selling. If you’re making money for them, ask for them to link to your site. If they’re making money for you, offer to exchange links.
Contact small businesses (photographers, designers, contractors, cleaners, electricians, caterers, etc.) that you’ve bought services from in the past year and offer them a testimonial or review for their site in return for them linking back to your site at the end of it.
Exchange Links With Others
Contact businesses selling products or services that compliment your own and propose linking to each other sites. Ideally, you should exchange links via a blog post rather than a ‘links’ or ‘partners’ page.
Feature Influential People
Contact people with influence in your industry or local area, and either pay them to write a blog post for your site or interview them and publish the transcript on your site. Advertise the new content where they have influence and ask them to do the same.
Join Associations / Organizations
Become a member of any associations and organizations that are relevant to your local area or industry. Most of these have an online directory of their members where you can list your business’s details and include a link back to your site.
Comment And Post On Blogs And Forums
Comment on blogs and forums related to your industry or location. On many blogs, when you leave a comment, your name doubles up as a link back to your site, and on most forums, you’re given a signature area that you can use to link back to your site.
Search For Unlinked Mentions
Search on Google for your business’s name, your business’s logo (reverse image search), and the names of important people associated with your business. Be in contact with sites that have mentioned you but not included a link to your site.
Create Profiles On Social Websites
Lots of social sites allow you to create a profile page, and from that page you can include a link back to your site. Use knowem.com to search social sites to sign-up for.
Create Profiles On Business Listing Websites
Lots of business listing sites allow you to create a profile page for your business, and from that page, if you pay a fee, you can normally include a link back to your site.
Offer Discounts To Certain Groups Of People
Offer discounts to parents/seniors/students/teachers/nurses. Contact sites that those groups visit, and also local institutions (newspapers, libraries, etc.), and tell them to mention the discount on their site with a link to your site.
Offer Discounts Or Bonus Items To Customers
Offer discounts or bonus items to customers who own a site in return for them linking to your site from theirs. Provide the discount on a sliding scale, based on how relevant and authoritative their website is.
- Rakesh 'Digital Marketer' shares his thoughts in Digital Marketing and some other paid advertisement Technics. With just over 8 years experience and corporate trainer, he provides training to beginners and industry experts as well