How much SEO Tricks will be active on search engines depends on Google and other search engine’s algorithmsNo sooner had the Google Panda update drawn first blood, the Penguin update came along with an uppercut. Several more updates and refreshes throughout the year landed some blows and a few months ago the EMD (exact match domain update) landed a direct hit slaying the injured. Now the chosen few, the Gladiators who are still standing wait, battle weary and nervous, hopefully and seriously without a shield and eyes peeled awaiting the next algorithm attack.
Watch out the complete video about the Future of SEO and implement it on your SEO strategy step by step
The future of SEO matters. The truth of the matter is, these changes were needed badly. SEO is the vaguest practice in the modern world. There are guidelines that we all try to work within that but as an SEO expert we all have our some little secrets that we hit closely, our little victories, the fruits of our studies and trials. Some unscrupulous SEO practitioners have crossed over to the dark side, tempted by the Sith Lord of Black Hat SEO (the unscrupulous practice of short term gains attained by flouting Google guidelines) and it is the work of these unsavory few that have made the changes to the algorithm necessary.
Why were the Google updates needed?
To be fair, I’ve perhaps painted a much darker picture than is necessary here but I can’t resist making references to Star Wars so forgive me. The truth of the matter is that Google have never given much away. What they do however is drop heavy hints. Matt Cutts of Google is a master at being vague, he has to be as SEO disciples the world over hang on his every word and dissect his announcements looking for hidden meanings and clues.
Matt may guide that back links are good and the next day the SEO experts around the world are tapping away on their Macbooks writing guest posts, forum posting and seeking bookmarks. Some take this to the extreme and dream up elaborate schemes and automated systems to build not only links but highly sophisticated networks of terribly poor quality link wheels and blog networks whose sole purpose of existing is to feed link juice back to one website.
Build Better Content to Get Higher Ranking on Google
Articles are wrote badly and then spun (spinning involves replacing words and phrases automatically based on synonyms so to fool Google into believing that they are original) several times till they are non sensual and when every spin are submitted to a different inferiority article directory. The end results of this can be an internet full of dross, content that exists strictly for SEO functions, strictly to game the rule and to induce the web site at the highest of this sordid pyramid to rank well within the search results. Google has to deliver quality content, it does this for free, and it doesn’t charge a single penny for providing a search facility to anyone who uses their service.
Because Google provides relevant results it has risen quickly to be the world’s most popular search engine. This enables it to charge for sponsored listings, 3 at the top of the results and a sidebar full on the right of the results. When someone clicks onto one of these listings Google charges them anything from a few Rupees to over 500 Rupees just for one click! This is just one of the ways in which Google makes money. It is pure genius and loves them or hates them you can’t help but admire their business model. So the spam results really pose a threat to Google as if the quality of the search results were to decline, so would their users and in turn their revenue. And it is here where the problem becomes self fueling.
SEO after Panda and Penguin
Google couldn’t really give a rates arise if your website has been affected by the changes. Seriously they couldn’t. If you were writing poor quality content then they are happy they caught you out. On the other hand if you are a dolphin caught up in the tuna net then you can contact them and they will in their own time take a look at your website.
The time delay isn’t a result of Google not caring, it’s simply a numbers thing with every webmaster in the world crying wolf they can only go as fast as their staffing levels allow. So with each update we have thousands of website owners suddenly facing a drop in traffic and in turn a reduction in revenue. Some of these website owners will take a Hollywood fairy tale approach, clean up their site and wait patiently with some cucumber sandwiches until Google decides to re index their website (some months or years down the line) others however will take the Chuck Norris approach and turn to the Dark Side again in an attempt to save their business.
There are invariably “specialists” and that I use the word gently who can supply a solution, a fast fix, a get out of jail free card. so begins another totally different albeit spam scheme to game the search engine. Eventually these futile makes an attempt to beat the system can either see Sid the spammer paying for Adwords within which case he’ll be punished for poor content over again (yes even advertisers on Google ought to give quality content) or he’ll provides it all up and go and sell solar panels for a living door to door.
The Future of SEO in 2018
It’s hard to give a definitive answer to this question although it’s easy to give a logical one. Google has always above everything else encouraged us all to provide quality content. There will always be many various ranking factors but they will become increasingly difficult to decipher. In future it’s getting to take way more than a weekend a Bletchley Park to crack the code. Even eating apple Creek won’t be able to solve the future algorithms. It’s safe to mention although that content extremely is king and can be for the predictable future. Don’t however think that this means that you can stuff your website full of dross; the future of SEO will depend on content being original, varied and engaging. Build a relationship with your traffic, build trust. More importantly add value to the World Wide Web.
Don’t go searching for links for links sake. Publish your articles on your own blog, let people link to you because your articles merit a link. Google have recently been granted a Patent regarding the frequency and the relationship of phrases and synonyms within sentences, in paragraphs and in relation to page structure. Trying to make sense of the Patent application paper will make your eyes bleed. It’s obvious that Google are trying to encourage any content provider and copywriter to write as naturally as possible.
SEO is currently less about trying to work out the system and a lot of concerning conformist to the system that let’s face it provides a better net experience for everybody. We’re in the eye of the storm at the moment. There’s a dead calm. We know this because all of us who are left standing can see that there are still a number of rogue websites ranking too high in the results. There will be another wave, more cutting and more ruthless than the last. Stick to the path and don’t be tempted by the dark side and you’ll be fine young Skywalker, the force is strong in you and the future of SEO is in your hands!
- Rakesh 'Digital Marketer' shares his thoughts in Digital Marketing and some other paid advertisement Technics. With just over 8 years experience and corporate trainer, he provides training to beginners and industry experts as well